how to remove password from Shopify store

A Step-by-Step Guide on How to Remove Password from Shopify store

Erlan Emilev
Shopify Tutorials

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Imagine that you have worked hard to create your online store, optimized your Shopify theme, added alluring products, and are about to share it with the world. You’ve kept the setup stage private and are now ready for the spotlight. The only thing preventing you from going live is password protection. Removing password protection from Shopify store means that the doors of your online store are open and ready to receive customers. 

In this article, we’ll walk you through the straightforward steps to remove the password from your Shopify store and unlock the doors to your potential customers. With just a few clicks, you’ll transition from a backstage preparer to a front-stage player in the ever-evolving arena of online retail. So, let’s dive in, shall we? 

Now, let’s take a quick look at what will be covered in this post: 

  • What is Shopify password protection? 
  • Why is Shopify password protection important? 
  • Why might a Shopify store owner remove the online store password?
  • How to remove password on Shopify? 

What is Shopify password protection? 

In the realm of ecommerce management, not every page needs to be accessible to all customers. Certain pages may contain sensitive information intended solely for internal use. And in the era of digital advancements and widespread cyber threats, password protection is a must. With password protection, you can control who can view and modify your online store. This means only authorized users – like you and your team can manage your store’s content, settings, and customer data. 

According to statistics, 58% of data breaches are small businesses. Implementing password protection is of the utmost importance. It’s the primary barrier against hackers and cybercriminals. Shopify password protection adds an additional level of security, deterring unauthorized access and mitigating the risk of potential malicious activities. 

So, what is password protection in Shopify? 

Shopify password protection is a feature that lets store owners set a password for their online store. 

Why is Shopify password protection important?

Password protection is significant in a few scenarios:

Pre-launch: If a store is not ready to go live, a password can be set to prevent visitors from accessing it. Only those with the password can view the store. 

Maintenance: A Shopify store owner may want to temporarily block access during maintenance or updates. This enables you to make price adjustments to the design of your Shopify store and enhance the functionality of your online store.

Exclusive access: Sometimes Shopify store owners may wish to provide a special shopping experience for certain customers. By setting up a password, you can manage who has access to the store. 

Having understood the importance of password protection in Shopify, what reasons might prompt someone to remove the password?  

Why might a Shopify store owner remove the online store password?

Although implementing password protection is good for security and development reasons, there are times when you might need to delete password on Shopify. This might be necessary to facilitate broader access or streamline user experience during specific phases of your store’s operation. 

Once your Shopify store is fully set up and ready for customers, removing the password allows the public to access the store freely without any barriers. This is crucial for driving traffic to your Shopify store and generating sales. 

When you remove password protection, you allow search engines to index the store, which is essential for SEO. When your Shopify store is password protected, search engines can’t access the content, which blocks the store’s visibility in search engine results. Pages such as product pages will stay hidden, and search engines will not show these pages in search results. 

Your Shopify success depends on customer experience. A seamless customer experience is what you need to aim for. Requiring a password can deter potential customers because it adds an extra step before they can browse and shop from your Shopify store. 

What’s more, after removing the password on Shopify, you can better monitor your store's performance in a real-world setting. You can use analytics to track visitor behavior, conversion rates, and other important metrics that are important for making informed business decisions. 

When you remove the password on Shopify, you also signal that your store is active and up-to-date. 

Now that you understand why Shopify password protection is important and the situations when you need to remove the password, let’s delve into the main topic of our article. 

How to remove password on Shopify? 

Step 1: Shopify Login 

The first step is to access your Shopify admin dashboard by visiting and selecting the "Log in" option.

Step 2: Navigate to the Preferences section  

Navigate to the "Online Store" tab on your Shopify admin, found in the left-hand sidebar under the "Sales channels" section. Click on it. 

A drop-down menu will appear. Click on Preferences. 

Step 3: Go to the Password protection section 

Continue scrolling down the page until you find the section for Password protection. 

Step 4: Remove password protection

Within this section, you have the option to deselect the "Enable password" setting. You can also remove your password characters or customize a message for your visitors.

Step 5: Click Save 

Finally, choose "Save" to preserve your current changes or opt for "Discard" to retain everything as is.

Alternatively, you can skip the steps mentioned above, except for steps 4 and 5. Navigate to the home page, and you will find the option to remove your store password.

Congratulations! Now you know how to remove the password from Shopify store. 

Removing a password can make the access process fast and simple. Customers will be more satisfied and form favorable opinions if they can easily navigate to the website without running into obstacles. Simplifying entry to your Shopify store often results in higher conversion rates and customer engagement. By removing the password requirement, you can streamline the user experience, making it more likely for users to explore products and complete transactions. What’s more, you can help your Shopify store get noticed on search engines.


Managing password protection is a key component of running a Shopify store. Shopify’s password protection feature, which was initially implemented to secure the storefront, makes sure that only authorized workers may access the online space. However, there are circumstances where a store owner might decide to remove this layer of security, for instance, when transitioning from a development phase to going live or during maintenance and updates. Disabling password protection on Shopify is a simple task, but it’s an important step before the store is publicly accessible. By understanding both the importance of password protection and the procedure for its removal, Shopify store owners can make informed decisions that contribute to the seamless operation and accessibility of their online store.