How to create an about us page on Shopify

How to Add an About Us Page on Shopify: An Ultimate Tutorial

Erlan Emilev
Shopify Tutorials

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With tons of online shops all around the world, having a compelling "About Us" page on your Shopify store can truly set your brand apart. Giving a brief summary of your e-commerce business and calling it a day would be a huge mistake. This page is not a place for basic information about your business. It’s an opportunity to tell your brand’s story, share your vision, and achievements, build trust with your customers, and highlight your unique value proposition. A well-planned "About Us" page can do wonders for your online store. The creation of it may seem difficult but it doesn’t have to be such. You don’t need to follow a strict formula to make a great “Shopify About Us” page but you do want your page to be both informative and engaging.

Regardless of the industry you’re in, your "About Us" page is one of the first things you will work on while building your ecommerce website. Without further ado, let’s get down to business.

In this article, we’ll look at:

  • What is a Shopify About Us page?
  • Why an About Us page is Important for your eCommerce Business?
  • How to add the About Us page to your Shopify store?

What is a Shopify About Us Page?

What is the first page that prospective customers look at when they discover a new business and want to learn more about it?

It’s the About Us page.

The "About Us" page on Shopify is a web page that provides information about your business, products, and services that you are offering. It is a vital part of your online store as it reflects your brand, and showcases your story, values, mission, and unique selling proposition to potential customers. The "About Us" page is all about showing your individuality. It’s almost like an ID card.  

When creating an "About Us" page on your Shopify store, you need to ask yourself the following questions:

  • Who you are? (from a human standpoint)
  • What’s your story?
  • What do you believe in? (Vision, Mission Statement & Values)
  • What do you sell? Why do you do it?
  • Why should people buy your products and services?
  • Does your page engage your reader?
  • Does your page gain customer trust?

You're not using one of your store's most crucial pages if your "About Us" page doesn't accurately reflect your brand identity, cultivate trust and highlight benefits. Customers want to know who they are doing business with and what they are buying. When making a purchase, they always give preference to businesses that they trust and like. The "About Us" page is the easiest way to gain their trust. It helps first-time visitors to learn more about your company behind the products and services they're thinking about acquiring. The overall goal of this page on Shopify, or an ecommerce platform is to turn your website visitors into your loyal customers who adore your brand and want to make a purchase from you.

Having a simple, vague, and poorly written About Us page can hurt your business. Your potential customers will navigate away from your website. They will quickly forget who you are and what you offer.

Why an About Us Page is Important for your eCommerce Business?

The text on your "About Us" page is a marketing tool for your online business. It entices potential customers with the company's history, goals, achievements, and values. What's more, this page adds a human touch to your e-commerce website. Because of it, your customers will have a good perception of your brand. According to a recent study by KoMarketing, 52% of respondents said the "About Us" page of a company's website is the first thing they want to see when they go there. That's a stat worth remembering. So, why this page is so important?

There are several reasons for that:

1. Humanizes your brand

Online purchasing does not offer the same level of customer service and face-to-face engagement that physical stores do. This impersonal nature can create a sense of distance between your customer and your company. With the "About Us" page you can bridge this gap by humanizing your brand. The page allows you to tell your story, share your values, and mission, and reveal the people working behind the business. When you introduce your employees to your customers, you give them a chance to connect on a more personal level. By doing so, you can transform your visitors into repeat customers.

2. Builds Trust and Credibility

In the ever-changing e-commerce world, trust is everything. Every successful business is built on a solid relationship between the company and its customers. People buy from companies they trust and like. Your customers want to know that they are dealing with a legit company. The "About Us" page can be a powerful tool for building this trust. It promotes openness about who you are and what you do, enhancing your company's credibility. Sharing your history, your team members, or any awards and recognitions your company has received can further enhance this trust. They want to be sure that any transactions they choose to conduct will be easy to complete and that they will receive the products and services they have ordered. When you write about your values and mission statement, you can show your potential clients the benefits they can get by purchasing from you, and the solutions you are providing to your customer.

3. Increases Conversions

While informative and engaging, your “About Us” page, can boost conversions. Customers might be more likely to buy from you after learning about your brand through your story. Additionally, including testimonials, customer reviews, case studies, or success stories on your "About Us" page can act as social proof and further persuade visitors to make a purchase. They can really help you build trust with your customers and increase conversion rates. Make sure that the content on your page is clear, crisp, simple, and straight to the point.

4. Helps your SEO purposes

An About Us page is an important piece of content on your website. Your website's SEO performance can benefit from having this page. If you know how to do keyword research and use the right keywords that talk about your business, industry, and what you have to offer, you can improve your search engine rankings. A well-written and SEO-optimized Shopify About Us page can help your business get noticed on the internet. In addition to that, you can keep visitors on your site longer. This leads to a reduced bounce rate. It's an important factor that search engines consider when determining your site's relevancy and quality. If you are driving more traffic, more people will know about your Shopify business. It really increases your website's online visibility and brand awareness. It also lays a level of expertise, authoritativeness, and trustworthiness to your e-commerce website.

5. Sets you apart from the competition

In a profitable market where there is a high level of competition, differentiation is key to the success of your online business. An engaging and stellar About Us page can distinguish your shop from your competitors. It gives you the chance to highlight the distinctive qualities of your company, such as your mission, your dedication to sustainability, or your unique selling proposition. The content and the pictures you use on your About Us page can make a big difference. Uniqueness is a strong trait that is hard for competitors to match or surpass.

When done well, your About Us page can help your business show off its personality, deepen relationships with customers, set itself apart from competitors, and make a good first impression. Now that you know what is an About Us page, and why it is an essential part of your online store, let’s move to the creation part.

How to add an About Us page to your Shopify store?

Step 1. Log into your Admin Dashboard

Log into Shopify admin dashboard
Logging in to Shopify

Before you can log into your admin dashboard, you must already have a Shopify website.

Step 2. Create your Page

From your Shopify admin, go to the "Online Store" section in the left-hand menu and click on "Pages".

How to create an About Us page on Shopify
how to create a page on Shopify

Next, select the "Add Page" button in the top right corner of the screen. By doing so, a new page will appear on which you may begin to write your story.

Customizing page settings on your About Us page
how to edit a page on your Shopify store

When creating your page, you’ll need to fill up a few fields such as title & content, and customize several settings:

Page Title: This is how your page will appear in your menu and in browsers.

Content: Adding and customizing the material for your "About Us" page will be done here.

Template: If there is a template available, you can add it here.

Visibility: You can choose whether you want your "About Us" page to be hidden (no one can view it) or visible (everyone can view it).

Search Engine Listing Preview: Write a meta description for your page that will show up in the search results.

See the picture below:

Writing a meta description for your Shopify About Us page
Fashion Nova About Us Meta Description

Don't forget to save your progress regularly by clicking the "Save" button in the bottom right corner. But if you choose to make the page visible, it will go live as soon as you hit "Save".

Step 3. Add the page to your Shopify menu

When your page is ready, you’ll need to provide a way for your visitors to find it. Click "Navigation" in the left-hand menu on your dashboard once more. Choose the menu on which you want your “About Us” page to appear and click on Add menu item.

Adding the About Us page to your Shopify menu
Adding the page to your Shopify menu

Name the item as you want it to appear in the menu (for example, "About Us") and link it to your newly created page. When you're done, click "Add". Here you go, you now have a Shopify About Us page.

Step 4. Craft your narrative

Let's now have a look at the information on your About Us page. A successful page should function as a story with all the necessary plot, character, conflict, theme, and setting details. Here is how you can use these components:

  • Plot: Talk about the series of events that resulted in the creation of your shop. It can cover the process of starting your ecommerce business, overcoming early obstacles, and where you are now. It could include a past struggle that motivated you to build your business from scratch.
  • Character: You, your brand, or your customer can serve as a character of your story. The character you choose will shape the rest of your story.
  • Conflict: Describe the challenges you faced in starting your company, or talk about a customer-centered issue, such as a problem that your brand helps to resolve.
  • Theme: The main topic or message of your story should be your mission statement or your business purpose.
  • Setting: The setting may not be the main aspect of your story but sometimes it is. Where you come from and where your firm is can be a crucial component of your story.

Always keep in mind that your story should ultimately showcase your unique value proposition, which becomes the main selling point of your "About Us" page. Don't hesitate to mention any special awards, certificates, or outstanding testimonials that your company has received. If your business model is unique and integral to your story, be sure to include it on your "About Us" page as well.


The "About Us" page serves more purposes than just telling your company's story. It's a crucial weapon in your Shopify store's toolbox. It can help you foster customer relationships, establish trust, improve customer engagement and loyalty, rank higher on search engines, and boost conversions. Therefore, making an "About Us" page that captures the essence of your company's principles and personality is worth your time and effort. It can help you differentiate your business from the competition. Knowing how to do it right is crucial in our constantly changing world. Just give the About Us page some careful thought and reap the rewards. By reading our article you will know how to create a stellar About Us page. Let's hope you will captivate your customers beyond your expectations.