See other comparisons

Yotpo Reviews VS Trustpilot Comparison

a Detailed Comparison

Yotpo Reviews VS Trustpilot ComparisonYotpo Reviews VS Trustpilot Comparison

Welcome to our comprehensive guide on two of the most powerful and widely used customer review platforms in the e-commerce world: Yotpo and Trustpilot. In the digital age, customer reviews play a pivotal role in shaping a business's reputation and influencing purchasing decisions. Both Yotpo and Trustpilot have emerged as leaders in this domain, offering robust features and seamless integration with various e-commerce platforms.

In this detailed exploration, we will delve into the key features of both Yotpo and Trustpilot, comparing their functionalities to help you make an informed decision for your business. Whether you're a small business owner looking to build trust and credibility among your customers or an enterprise-level organization seeking advanced review management solutions, we will analyze how these platforms cater to your specific needs.

One of the primary aspects we'll focus on is ease of use and compatibility with popular e-commerce platforms. Navigating the complexities of online retail can be challenging, but with the right review management system, you can enhance customer engagement, boost sales, and establish an impeccable online reputation. By the end of this comparison, you'll be equipped with the knowledge to choose the platform that aligns perfectly with your business goals and aspirations. Let's embark on this journey to discover the ideal solution for your e-commerce success.

What is Yotpo Reviews app?

In the bustling world of e-commerce, where trust is paramount, Yotpo emerges as a formidable player, especially in the realm of Shopify. Yotpo Reviews, a core component of the Yotpo platform, serves as a powerful tool for businesses looking to leverage the potential of customer reviews to enhance their reputation and drive sales.

At its core, Yotpo Reviews focuses on harnessing the power of customer feedback. It seamlessly integrates customer reviews and photos throughout the buyer journey, cultivating trust and credibility at every step. One of its standout features is the ability to send review request emails, engaging customers effectively. While the platform encompasses a range of features including Loyalty, SMS, UGC, and Subscriptions, we'll concentrate on its Reviews and Ratings functionalities here.


yotpo pricing features screenshot
  • Trusted by Thousands: With a staggering 6500 reviews on its Shopify app and an impressive average rating of 4.8, Yotpo stands as a testament to its credibility. This wealth of positive feedback is a social proof that underscores its efficacy.
  • Flexible Pricing: Yotpo offers a tiered pricing model. It starts free for businesses with up to 50 orders, making it accessible for small enterprises. As your business expands, the app grows with you. The paid plans, starting from $15/month, offer added features such as sharing reviews on Google Shopping Ads and incentivizing reviews with coupons or discounts. However, for more advanced features like sharing Site Reviews to Google Seller Rating, there’s a higher-tier plan at $119/month with the Prime package.

Yotpo Reviews & Ratings advantages

  • User-Friendly Interface: Yotpo understands the pulse of small businesses. Despite its robust offerings, the platform remains user-friendly, ensuring that even newcomers to e-commerce can navigate it with ease.
  • Seamless Integration: Yotpo seamlessly integrates with other Yotpo tools like SMS and Subscriptions, enhancing its functionality. Moreover, it offers compatibility with various third-party apps, although additional features might come at an extra cost.
  • Innovative Review Requests: Yotpo allows businesses to request reviews directly within emails, simplifying the process for customers and encouraging higher response rates.
  • Customization at Your Fingertips: For those seeking a tailored aesthetic, Yotpo offers advanced CSS editing for widget customization, available in premium plans. This means you can align the look and feel of your review widgets with your brand identity seamlessly.
  • Yotpo Reviews is a versatile solution accessible across multiple leading e-commerce platforms. These include Shopify, BigCommerce, Salesforce Commerce Cloud, Adobe Commerce (Magento), WooCommerce, and Volusion. Yotpo Reviews seamlessly integrates with these platforms, offering businesses a consistent and powerful review management experience tailored to their specific needs.

What is Trustpilot?

In the ever-evolving landscape of e-commerce, Trustpilot stands as a beacon of transparency and consumer empowerment. It’s not just a platform; it’s a digital community where experiences are shared to guide others and inspire businesses to excel. Trustpilot allows customers to do more than just rate a purchase; it empowers them to shape the market by encouraging companies to raise their standards.

At its core, Trustpilot is a review platform where customers provide valuable insights by rating their experiences with businesses. From a one-star disappointment to a glowing five-star recommendation, these reviews serve as a compass for fellow shoppers navigating the vast e-commerce landscape. What sets Trustpilot apart is its commitment to authenticity; real people, real experiences, and real opinions shape the platform.

For e-commerce entrepreneurs, Trustpilot offers more than just a review platform; it’s a robust review management app available across various e-commerce platforms. While it may not be as widely recognized on Shopify due to its enterprise-level positioning, its impact resonates in the larger e-commerce sphere.

Pricing and Rating

Trustpilot pricing features screenshot

Trustpilot's pricing structure reflects its comprehensive offerings. Starting with a free plan that provides a glimpse into its potential, Trustpilot offers an array of features to businesses willing to invest. While the free plan has limitations, it’s a stepping stone, allowing you to Drive Google Seller Ratings and gain visibility.

For those seeking a more substantial presence, paid plans commence from $250/month, offering 500 verified review invitations a month. If unlimited review requests are a necessity, a plan starting from $900/month opens the door to endless possibilities.

Beyond Shopify: Trustpilot’s Global Impact

While Trustpilot’s Shopify presence might be evolving, its global footprint remains significant. With over 1000 reviews and an impressive 4.5 average rating on platforms like, Trustpilot's influence extends far beyond any single platform.

In the realm of e-commerce, Trustpilot’s reputation is built on genuine feedback and unwavering honesty. As we continue to explore its nuances alongside its counterparts, you'll gain a comprehensive understanding of how Trustpilot can shape your e-commerce journey, guiding your business toward excellence and trustworthiness. Stay tuned for more insights and comparisons, tailored to elevate your online presence.

Trustpilot advantages

What sets Trustpilot apart is its authenticity; it's a sanctuary for real voices amidst the digital cacophony. With over 714,000 websites rated on Trustpilot, the platform thrives on the sincerity of its 3 million monthly reviews. These reviews, made by genuine people, not bots, serve as beacons for shoppers seeking trustworthy insights before making a purchase.

For e-commerce stores, Trustpilot offers a user-friendly environment, epitomized by its intuitive drag-and-drop interface. Navigating the complexities of online business becomes effortless, allowing entrepreneurs to focus on their core strengths while seamlessly integrating customer reviews into their strategies.

Perhaps Trustpilot's most invaluable asset lies in its ability to create a trusted community of customer reviews. Building credibility in the digital age is essential, and Trustpilot facilitates the cultivation of this trust. By leveraging the power of genuine feedback, e-commerce businesses can not only enhance their reputation but also foster lasting relationships with a loyal customer base.

Trustpilot seamlessly integrates with a wide array of e-commerce platforms, including Shopify, Adobe Commerce, BigCommerce, OpenCart, PrestaShop, Shoplazza, Shopware, Visuasoft, and WooCommerce. This extensive compatibility surpasses that of Yotpo reviews, providing businesses with a broader range of options for streamlined integration and enhanced functionality.


In the ever-expanding universe of e-commerce, choosing the right review management platform is pivotal to a business's success. Our in-depth comparison of Yotpo and Trustpilot sheds light on their unique strengths and advantages, empowering entrepreneurs to make informed decisions tailored to their specific needs.

Yotpo: With its seamless integration across major e-commerce platforms like Shopify, BigCommerce, and WooCommerce, Yotpo emerges as a user-friendly choice. Its versatility, ranging from small businesses to enterprises, makes it accessible to a diverse range of entrepreneurs. Noteworthy features include advanced customization options, integration capabilities, and an entry-level free plan, making it a solid choice for businesses seeking a reliable and flexible review management solution.

Trustpilot: While Trustpilot may be an enterprise-level app on Shopify, its global influence is undeniable. Boasting an authentic community of over 714,000 websites and 3 million monthly reviews, Trustpilot stands as a bastion of genuine feedback. Its easy-to-use drag-and-drop interface simplifies the process for e-commerce stores, ensuring a seamless integration of customer reviews. Trustpilot’s credibility shines through its real, human-generated reviews, creating a trusted space for shoppers to make informed choices.

Choosing the Right Path: The decision between Yotpo and Trustpilot hinges on the unique requirements of your business. Yotpo’s accessibility and customization make it an excellent choice for businesses looking for tailored solutions and ease of use. On the other hand, Trustpilot's authenticity, vast reach, and user-friendly interface position it as a robust option for those aiming to build a trustworthy community of customer reviews. Ultimately, the choice between Yotpo and Trustpilot boils down to your business’s size, goals, and the level of authenticity you seek. Both platforms offer valuable tools to enhance credibility, engage customers, and drive growth. By carefully evaluating your specific needs and considering the insights from this comparison, you can confidently select the platform that aligns perfectly with your e-commerce aspirations, ensuring a path to success in the digital marketplace.

Detailed Feature and Pricing Comparison Table


Yotpo Reviews VS Trustpilot Comparison
Yotpo Reviews VS Trustpilot Comparison

Free plan

Google Seller Ratings

E-commerce platform integrations